One thing I have learnt about SEO is that it’s not just about pleasing algorithms; it’s about connecting with people. That’s where Google’s E-E-A-T framework and Helpful Content update come into play.
These aren’t just buzzwords; they’re tools I use daily to help my clients grow their brands and reach the right audience. Let me show you how you can do the same.
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google uses these principles to judge whether your content deserves to rank. When I create content, I consider these elements the foundation for building trust with both Google and readers.
This update changed the game for good. Google wants content that genuinely helps people, and so do I. When I write, I think about the person on the other side. What they’re struggling with, what questions they have, and how I can make their life easier. That means:
Over the years, I’ve developed a system that makes these concepts work in real-life content strategies. Here’s what I do:
For me, this isn’t just about rankings, it’s about making a real impact. When my clients see their content perform better and their audience grow, it’s incredibly rewarding. E-E-A-T and helpful content aren’t just SEO rules; they’re principles for creating work that resonates and lasts.
Google’s E-E-A-T and Helpful Content updates have changed how we approach SEO, and I think it’s for the better. I’ve helped my clients rise above the noise and connect with their audience by focusing on authenticity, value, and trust. If you’re ready to do the same, let’s get started.
Get in touch for a non-obligatory SEO consultation session. You can also email me at mainaalphan@gmail.com or alphan@alphaseoplus.us.
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