Business

Lead Capture at Events Just Got a Whole Lot Smarter All Thanks to Popl

Let’s be honest. Events are a whirlwind. You’re juggling conversations, scanning badges, swapping business cards, and trying to remember who was actually a good lead.

Most of the time, you leave with a pile of names and no context. Following up becomes a guessing game.

That’s where Popl flips the script.

The Problem with In-Person Lead Capture

In-person events are powerful. Face-to-face convos build trust fast. But traditional lead capture? Not so great.

Here’s what usually goes wrong:

  • Paper business cards get lost or tossed.

  • Badge scanners don’t always work across different systems.

  • Sales reps forget to take notes on who’s who.

  • Manual data entry after the event wastes time.

  • Leads often go cold before you even reach out.

It’s messy. And you’re not getting the most out of your investment in events.

Popl: The All-in-One Solution for Event Lead Capture

Popl was built to fix all that. Whether you’re working a booth or roaming the floor, it gives you a smooth, reliable way to capture, qualify, and organize leads in real time.

Here’s how:

1. Digital Business Cards That Actually Work

Popl’s digital business cards let you instantly share your contact info, links, calendar, and more with a quick tap or scan. The best part? When someone taps your Popl card, you automatically collect their info too.

No app needed. No missed connections.

2. Universal Badge Scanner for Any Event

Forget clunky rented event badge scanners. Popl’s Universal Badge Scanner works with any badge type. Just snap a picture, and the AI pulls the lead’s name, company, title, and email.

You can scan hundreds of badges with zero stress. Perfect for fast-paced expos and trade shows.

3. AI Lead Enrichment with 90% Accuracy

Even if someone just gives you a name and email, Popl’s built-in AI will fill in the rest. It adds company info, LinkedIn profiles, phone numbers, job titles, and more, with 90% accuracy.

So you’re not chasing down details. You get a fully enriched lead profile, ready for your CRM or follow-up workflow.

4. Popl Teams: Real-Time Lead Sync and Collaboration

With Popl Teams, your whole event crew is connected. Every rep can capture leads, add notes, and assign tags. The leads all sync to one dashboard, where your marketing and sales teams can see what’s happening live.

It’s lead capture meets teamwork — built for events.

Why This Matters

With Popl’s digital business card, you’re not just collecting leads. You’re capturing context. You know:

  • Who they are

  • Where you meet them

  • What you talked about

  • How to follow up the right way

No more guessing. No more post-event chaos. Just clean, accurate leads and faster conversions.

Ready to Make Events Count?

Don’t let another event go by with half-baked lead capture. Popl gives you the tools to connect better, capture more, and close faster.

👉 Learn more about using Popl at events

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