Popl Rebrands to Champion In-Person Marketing: Here’s What You Need to Know

In a digital age dominated by email drip campaigns and automated outreach, Popl is flipping the script. The recently rebranded Popl is doubling down on in-person marketing, putting real-world connections front and center. With a suite of intelligent networking tools designed to supercharge relationship-building at events, trade shows, and sales meetings, Popl is redefining how businesses capture leads and nurture face-to-face connections in 2025.

A Fresh Identity with a Clear Focus

Popl’s rebrand is more than just a new logo. It’s a strategic pivot. The company has honed its identity around the idea that people still buy from people, and nothing beats a genuine, in-person interaction. Popl equips marketing, sales, and field teams with tech-powered tools that make every encounter measurable, trackable, and productive.

Why In-Person Marketing Still Wins

While digital tools remain essential, they can’t replicate the impact of human connection. Popl’s tools bridge the gap between traditional networking and modern data-driven marketing. They allow professionals to turn conversations into conversions in a seamless way.

Whether you’re working a booth at a trade show, attending a networking mixer, or meeting prospects on the go, Popl ensures that no interaction slips through the cracks by providing the best event lead capture tool designed for the modern business world.

Meet the Tools Behind Popl’s New Era

1. Smart Lead Capture

Popl’s event lead capture system is the beating heart of its platform. By using NFC-enabled business cards, badges, or devices, users can instantly share their contact info and capture lead data in return. There is no need for apps or manual typing.

Popl’s CRM integrations ensure all leads are synced to tools like HubSpot, Salesforce, or Zapier. This helps teams follow up instantly and accurately.

2. Universal Card Scanner

Got a stack of paper business cards from a conference? Don’t worry. Popl’s universal card scanner uses AI-powered OCR technology to extract contact data from any physical card and log it directly into your CRM.

It’s fast, accurate, and eliminates the manual entry that kills productivity after events.

3. Badge Scanner for Events

Popl’s badge scanner makes large-scale lead capture effortless. Simply point your device at any event badge, whether it’s a QR code, barcode, or printed text, and capture complete contact info in seconds.

This tool is especially powerful at expos, conventions, and festivals where scanning speed and accuracy can make a major difference in ROI.

4. Dynamic QR Codes

Popl’s QR codes are more than static links. They are dynamic marketing tools. Whether printed on signage, email footers, business cards, or booths, these QR codes can be customized and redirected at any time.

They are ideal for driving visitors to landing pages, lead forms, or calendar scheduling links without requiring an app.

Built for Sales, Marketing, and Field Teams

Popl’s platform isn’t just tech for the sake of it. It is designed to help teams hit their numbers by making every interaction measurable. With analytics, CRM syncing, and custom fields, your reps and marketers get the data they need without friction.

From sales reps to brand ambassadors, Popl is the connective tissue between conversation and conversion.

Trusted by Leading Brands

Popl is already the in-person marketing secret weapon for thousands of companies across industries. Brands use it to boost booth engagement, track lead sources, and increase CRM conversion rates with warm leads gathered from real conversations rather than cold clicks.

A New Era for Real-World Engagement

As digital fatigue grows, Popl’s rebrand is perfectly timed. Businesses are returning to real-world interaction, and Popl is ready to support them with tools that feel seamless, smart, and human-first.

Ready to boost your in-person marketing strategy?
Visit Popl.co and start converting real-world conversations into measurable growth today. Join us today by creating your own custom digital business card. Here is my digital business card for inspiration.