In the ever-changing and competitive SEO world, backlinks remain a vital ranking factor. You need a diversified, effective backlink strategy to outperform your competition and secure those coveted top spots on Google’s search results page.
Here are 11 unique backlink-building techniques and the art of landing backlinks through guest posts to help you achieve that and more.
11 Unique Backlink Building Techniques
1. Linkable News Content
Create blog articles that touch on recent news updates relevant to your industry. For example, when Google updates its algorithm, write an analysis explaining its implications for businesses. This type of timely, authoritative content attracts journalists and industry leaders.
In my experience, I’ve seen how a well-written piece on a trending topic can skyrocket backlinks. I shared the article with key industry contacts when I covered Google’s E-E-A-T and Helpful Content updates. The result? Over 15 high-quality backlinks within weeks. By positioning yourself as an expert, you can achieve similar results.
2. Custom Blog Outreach
Identify blogs that are already ranking at the top of Google for your desired keywords. For example, if you want to rank for “best CRM tools,” find articles listing CRM tools and pitch the blog owners to include your business.
I’ve done this for clients in the SaaS industry. By highlighting the unique features of their software and offering value-rich content, I successfully earned placements on high-traffic blogs. Persistence and personalization are key here.
3. Answer Questions on HARO or Featured.com
Sign up for platforms like HARO (Help A Reporter Out) or Featured.com to connect with journalists. For instance, if you’re a digital marketer, look for queries like “What are the best strategies for SEO in 2024?” Answer with depth and link back to a relevant resource on your site.
I’ve personally used HARO to secure mentions in Forbes and Entrepreneur. The secret is tailoring responses to fit the journalist’s needs while subtly showcasing your expertise.
4. Interview on Podcasts
Podcasts are a powerful, often overlooked tool. For instance, appearing on a marketing-focused podcast like “The Digital Growth Show” allows you to share actionable insights while earning backlinks from the show’s website.
5. Start a Partner Directory
Create a partner page on your website and invite non-competing businesses to join. For example, if you’re in the fitness industry, collaborate with equipment manufacturers or nutritionists.
6. Build Relationships with Journalists
Identify journalists who cover your industry and offer them valuable insights or data. For example, if you’re in e-commerce, share trends like “holiday shopping behavior changes.”
I’ve built relationships with journalists by regularly providing them with quotes and reports. Over time, I’ve become their go-to expert, which has led to consistent backlinks from top-tier publications.
7. Create Expert Roundups
Ask industry leaders to answer a specific question and compile their responses into one article. For example, “What’s the future of AI in marketing?” Publish the article and share it with contributors.
8. Contribute to Resource Pages
Search for resource pages in your niche and suggest your content. For instance, a resource page on digital marketing tools might welcome a “Top 10 Email Marketing Software guide” mention.
I’ve successfully placed guides on resource pages by ensuring they align closely with the page’s theme. This strategy has consistently driven backlinks and referral traffic.
9. Reverse Image Search for Credit
Use tools like Google Images or TinEye to find sites using your visuals without crediting you. Politely request attribution or offer a replacement image if needed.
10. Participate in Niche Forums
Join active forums in your niche and contribute to discussions. For instance, a fitness professional might join Bodybuilding.com’s forums and share valuable tips, linking to their blog where relevant.
I’ve participated in SEO forums like Moz Community, where thoughtful contributions earned backlinks and established me as an expert in the field.
11. Create Shareable Infographics
Design visually appealing infographics that summarize complex data or ideas. For example, create an infographic on “The History of SEO” and share it with industry blogs.
I’ve used tools like Canva to design infographics that were featured on high-authority sites. A well-crafted visual can attract dozens of backlinks from appreciative site owners.
How to Get Backlinks with Guest Posts
Guest posting remains a cornerstone of any backlink-building strategy. Here’s how you can maximize your efforts:
1. Find High-Authority Sites
Identify niche websites with strong domain authority (DA). Use SEO tools like Ahrefs or SEMrush to evaluate their metrics. For example, target a DA 60+ blog in your industry.
I’ve successfully placed guest posts on high DA sites by focusing on relevance and quality. Research is essential to finding the right opportunities.
2. Pitch Relevant Topics
Craft tailored pitches that resonate with the target site’s audience. For instance, if the site covers digital marketing, propose topics like “The Future of Voice Search Optimization.”
When pitching, I always focus on short, impactful proposals. Editors appreciate clarity and relevance, which boosts your chances of acceptance.
3. Create Quality Content
Deliver well-researched, engaging, and actionable guest posts. Match the host site’s tone and provide unique insights. For example, include case studies or data to back up your claims.
Every guest post I’ve written follows a structured format that aligns with the host’s style. Quality content is non-negotiable for long-term success.
4. Add Natural Backlinks
Include backlinks naturally within the content. For example, if discussing email marketing, link to a detailed guide on your site.
I’ve found that adding value-driven links enhances acceptance rates. Always ensure the backlinks genuinely serve the reader.
5. Build Relationships with Editors
After your guest post is published, express gratitude to the editors. For instance, send a thank-you email or share their content on your social channels.
I’ve maintained long-term relationships with editors, which have led to repeat opportunities and consistent backlinks. Building rapport is a smart investment if you want to win quality backlinks.
Conclusion
Building a healthy backlink profile requires creativity, effort, and a strategic approach. By implementing these 11 unique techniques and mastering guest posting strategies, you can build a robust backlink profile that drives traffic, improves rankings, and positions your brand as an authority in your industry. Start experimenting today and watch your SEO game soar.
Contact me for professional backlinking and SEO content writing services.