Internal Linking vs. External Linking: How Does It Impact SEO
If you have a website, you need links. But not just any links. You need the right kind, used the…
News & Articles
SEO vs. AEO: Why Brands Need Both in a Search-First World
Search is evolving. What used to be a simple keyword match on a results page is now an experience guided…
How Do Backlinks Affect Google Rankings
When it comes to improving your website’s rank on Google, backlinks matter a lot. Many people focus only on keywords,…
What Is GEO and How Is It Different From SEO?
The world of digital marketing is always changing. First came SEO. Then came AEO, AIO, and now GEO. If you’re…
Top 10 Lead Capture Tools to Boost Your Sales Funnel in 2025
In today’s competitive business landscape, capturing and converting leads efficiently is more crucial than ever. Whether you’re attending a bustling…
Lead Capture at Events Just Got a Whole Lot Smarter All Thanks to Popl
Let’s be honest. Events are a whirlwind. You’re juggling conversations, scanning badges, swapping business cards, and trying to remember who…
Popl Rebrands to Champion In-Person Marketing: Here’s What You Need to Know
In a digital age dominated by email drip campaigns and automated outreach, Popl is flipping the script. The recently rebranded…
How To Prioritize Between Analyzing Ad Copy vs Biding Strategies
Effective PPC competitor analysis can help answer the critical question of whether to focus on ad copy or bidding strategies.…
How To Do A PPC Competitor Analysis in 2025 and Beyond
Running pay-per-click (PPC) campaigns without understanding your competitors’ strategies can leave you at a disadvantage. PPC competitor analysis helps you…
11 Backlink Building Techniques for 2025 That Work
In the ever-changing and competitive SEO world, backlinks remain a vital ranking factor. You need a diversified, effective backlink strategy…
15 Expert Tips for Creating Click-Worthy Email Copy Every Time
Welcome to the email marketing world, where crafting compelling and click-worthy email copy is essential for standing out in crowded…
Cracking the Code: Google E-E-A-T and Helpful Content Made Simple
One thing I have learnt about SEO is that it’s not just about pleasing algorithms; it’s about connecting with people.…
What You Need to Know About The New Skills-Based Hiring Trend
The business world and the recruitment processes are changing. A recent study revealed that 67% of recruiters today are more…
How To Turn A Failed Interview Into a Job Offer
Life is unpredictable, and nothing is guaranteed. Job interviews sometimes feel like a missed opportunity despite our best efforts. It…
Expert Tips On How To Create A Successful B2B Referral Program
The modern business world is dynamic and highly competitive. Brands must adapt quickly to new technologies and changes in the…